Prostate Cancer Awareness Month

Aug. 31, 2026

September is Prostate Cancer Awareness Month – a reminder to understand your risk, review your family health history, and talk with your healthcare providers about screening. Genesco benefits, including preventive care through BlueCross BlueShield of TN, Color Virtual Cancer Clinic, and ComPsych, are available to support you and your needs. Take one step today by scheduling your annual exam or learning more about your screening options with Color!

Prostate cancer screening is just a simple blood draw from your arm.

September is Prostate Cancer Awareness Month! Genesco has partnered with Color Health to ensure you can easily screen for prostate cancer. You don’t have to go anywhere! Color brings cancer screening to you with:

  • At-home prostate cancer blood tests: Don’t worry, it only takes a few drops from your upper arm. You’ll barely feel it!
  • Easy access to clinical experts: Get answers to any questions about screening, symptoms, or general concerns
  • Learn your risk for common cancers in 5 minutes: A quick questionnaire about your lifestyle, health history, and family history will tell you when and how often to get screened

This prostate cancer awareness month, take advantage of your Color Health benefit to learn your risk, act early, and stay in the game longer.

Get started at color.com/prostate/genesco

Bonus: when you refer your colleagues and encourage them to screen, you get a pair of socks delivered to your door!